The Advisory Group of San Francisco, LLC (“AGSF”) has adopted the following Code of Ethics.
This Code of Ethics is to establish the highest principles and standards. These principles are general statements expressing the ethical and professional ideals AGSF is expected to display in its professional activities. As such, the principles are aspirational in character and provide a source of guidance
Principle 1 – Integrity: Provide professional services with integrity
Integrity demands honesty and candor, which must not be subordinated to personal gain and advantage. Professionals are placed in positions of trust by clients, and the ultimate source of that trust is the professional’s personal integrity. Allowance can be made for innocent error and legitimate differences of opinion, but integrity cannot co-exist with deceit or subordination of one’s principles.
Principle 2 – Objectivity: Provide professional services objectively
Objectivity requires intellectual honesty and impartiality. Regardless of the particular service rendered or the capacity in which a professional functions, professionals should protect the integrity of their work, maintain objectivity and avoid subordination of their judgment.
Principle 3 – Competence: Maintain the knowledge and skill necessary to provide professional services competently
Competence means attaining and maintaining an adequate level of knowledge and skill, and application of that knowledge and skill in providing services to clients. Competence also includes the wisdom to recognize the limitations of that knowledge and when consultation with other professionals is appropriate or referral to other professionals necessary. Professionals make a continuing commitment to learning and professional improvement.
Principle 4 – Fairness: Be fair and reasonable in all professional relationships; eliminate conflicts of interest
Fairness requires impartiality, intellectual honesty and disclosure of material conflicts of interest. It involves a subordination of one’s own feelings, prejudices and desires so as to achieve a proper balance of conflicting interests. Fairness is treating others in the same fashion that you would want to be treated.
Principle 5 – Confidentiality: Protect the confidentiality of all client information
Confidentiality means ensuring that information is accessible only to those authorized to have access. A relationship of trust and confidence with the client can only be built upon the understanding that the client’s information will remain confidential.
Principle 6 – Professionalism: Act in a manner that demonstrates exemplary professional conduct
Professionalism requires behaving with dignity and courtesy to clients, fellow professionals, and others in business-related activities.
Principle 7 – Diligence: Provide professional services diligently
Diligence is the provision of services in a reasonably prompt and thorough manner, including the proper planning for, and supervision of, the rendering of professional services.